"popularizing" in the verb sense
1. popularize, popularise, vulgarize, vulgarise, generalize, generalise
cater to popular taste to make popular and present to the general public bring into general or common use
"They popularized coffee in Washington State"
"Relativity Theory was vulgarized by these authors"
2. popularize, popularise
make understandable to the general public
"Carl Sagan popularized cosmology in his books"
Source: WordNet® (An amazing lexical database of English)
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